ABOUT
I am a Design Director and Creative Director specialising in digital and print, with extensive experience delivering brand-led design solutions across global organisations. I see my role not only as a creative leader, but as a brand steward, team builder, and design coach — someone who balances strategic thinking with hands-on design practice.
I have worked both in-house and agency-side, leading and mentoring junior and senior designers while collaborating closely with user experience specialists, copywriters, editors, marketers, project managers, and engineers. I thrive in multidisciplinary environments and bring clarity, direction, and rigour to complex creative challenges.
A strong advocate of collaborative and customer-centric design, I believe that thoughtful, experience-led solutions drive meaningful engagement and long-term business value. My background spans corporate identity, brand experience, rebranding, publishing, print, multimedia, and digital products, giving me a broad and adaptable creative palette.
If you would like a copy of my CV, please get in touch via the contact section at the bottom of this page.